The Never Before Told Story About College Admission Essay Topics 2015 You Really Need to Read or Be Left Out

The Never Before Told Story About College Admission Essay Topics 2015 You Really Need to Read or Be Left Out Just like all things associated with your college program, you will want to begin drafting your. Thus, the essay is supposed to coincide with the applicant's qualities and interests in order for it to boost the possibility of admission. An application essay is among the most essential components in the university application practice. The Chronicles of College Admission Essay Topics 2015 Developing an excellent college essay may lose its purpose in the event the content of what you've written is not what the university is asking for. Show how you fit in the campus culture and how you are going to affect the community through specific examples. As a candidate, you've got to showcase your nature and demonstrate to the selection committee members which you're the suitable person for their college. Learn as much information as possible concerning the institution and the se lection board. Admission officers want to find somebody to add to what Their University is. Thus, State University isn't only the ideal spot for me, it is the sole location for me. On top of its growing cultural and ethnic diversity, it is becoming a master at creating a niche for every student. The College Admission Essay Topics 2015 Trap Sharing a personal story that's pertinent to the prompt is a great approach to produce your essay stick out from the crowd. For instance, the author addresses the manner that American history classes do not generally address about the Vietnam War, though it happened just a limited time ago. If you're beginning to feel frustrated or overwhelmed by your essay, take a rest and do something different. A strong essay can provide you the very best opportunity to get in the school that you dream about. Now things started to get really intriguing. At this time, let's check out two or three examples of true college essay beginnings to demonstrate how and why the y work. There's great news and bad news in regards to college essays. After making sure you've mentioned all your ideas, it is easy to spice up the essay with a magnificent introduction and conclusion. Get your creative juices flowing by brainstorming all the potential ideas you can imagine to handle your essay question. By learning how to take things apart and critique, you will also learn to compose the statements better. Approaching controversial topics like diplomacy or spirituality is a smart idea, as it might render your essay exceptional and impressive. College Admission Essay Topics 2015 - Is it a Scam? The colleges would like to know what your dreams and aspiration are. Your college counselor can offer valuable insight into how to enhance your college application essays, so make sure to find feedback on your drafts whenever possible. School-based counselors have plenty of students to advise and are extremely busy, so find guidance early and often. College of Charleston admissions counselors have a couple methods for. Professor Mitchell obtained a grant to have a category of students to Belgium as a way to study the EU. It is not only about the topic a student chooses to write on, but instead, how they write about doing it. Telling Harvard why you would like to attend Columbia is a fast means to wind up in the no pile. The better part of the essay utilizes standard English and English grammar. There's not any reason to rush your essay. Let EssayEdge help you compose an application essay which gets noticed. Our admission essay examples can prove that we're here in order to provide simply the ideal assistance to assure you which you submit an application essay which you can be confident in. A fantastic college essay introduction is essential to making your essay stand out, so there's lots of pressure to receive it exactly perfect. Before you even begin writing the content of your college essay, there are a few essay writing basic guide that you need to always bear in mind. All you have to do is specify if you want your essay to be delivered. Bridget's essay is quite strong, but there continue to be a couple little things that could be made better. Selection committee members look through plenty of papers daily, which is the reason you must avoid writing useless content. Show confidence once it concerns the subject of your paper and the specialty you prefer to study. Map out what you're likely to write by producing an outline. The outline is a quick and. Finding College Admission Essay Topics 2015 Unlike every other part of the program, you control your essay. Your essay is an exceptional reflection of who you are as an individual. Think a bit from the box when you sit down to compose your college essay. Although you ought to be creative whilst writing your essay, resist the need to find creative with the facts.

Louis Armstrong And Duke Ellington - 804 Words

As we all know that over the years the music genre Jazz has changed dramatically. With all the changes that has happened some aspects of the genre remained or endured little change. One trait in jazz that remained throughout all the success of the genre is certain composers. The instruments had a slight change through the years but it still continue to be tight throughout. Throughout jazz there is a couple of ledges that had their hands in the success of the jazz genre as a whole. Louis Armstrong and Duke Ellington are two composters that single handily contributed to the evolution of jazz. Both Louis and Armstrong performed for over fifty years. With this amount of time performing they both touch many eras in jazz. Although Duke was very influential during this time period I like Louie timeline more. Most likely because we are both from New Orleans and I feel closer to him. Before Armstrong had a great influenced on jazz music there was the Dixieland. So, before Louis Armstrong came around everyone was playing the Dixieland style of music. Dixieland style was more of the classical orchestrated structures. Within the bad everyone knew their roles and that wasn’t change. Everyone knew that the Bass was there for the low-pitched walking baseline which outlined the harmony. That the piano provided the syncopated commentary along with comping and the guitar provided the solos. While the drums provided things like swing, kicked of the solos and many more. Dixieland wasShow MoreRelatedLouis Armstrong, Duke Ellington, Miles Davis, And Nat King Cole Essay2010 Words   |  9 Pages Louis Armstrong, Duke Ellington, Miles Davis, and Nat King Cole. These men all lived vastly different lives, but one exploit that they will always hold in common is that they helped to develop jazz into the integral part of music it exists as today. Jazz created a form of expr ession that allowed an entire generation to show what they valued and what they represented in life, which is exactly what the men I mentioned earlier did. Accordingly, they did not just make catchy tunes for dancing to andRead MoreDuke Ellington Essay746 Words   |  3 PagesDuke Elington Duke Ellington was an American jazz bandleader, composer, and pianist. He is thought of as one the greatest figures in jazz. The French government honored him with their highest award, the Legion of Honor, while the government of the United States awarded him with the highest civil honor, the Presidential Medal of Freedom. He played for the royalty and for the common people and by the end of his fifty-year career, he had played over 20,000 performances worldwide. HeRead MoreStylistic Characteristics Of The Blues880 Words   |  4 PagesQuestion 3 Compare Jelly Roll Morton, Louis Armstrong, and Duke Ellington in terms of two musical polarities: improvisation versus composition, and solo playing versus ensemble playing. If we combine the two music polarities, which are improvisation versus composition, and solo playing versus ensemble playing, and clarify the two extreme polarities of them, then I will get the solo playing with improvisation and the ensemble playing with composition. Louis Armstrong can be placed close to the extremeRead More Jazz Age Essay1241 Words   |  5 Pagesmusic alike ( Windfield 240). A lot of musicians were involved, from Louis Armstrong to Duke Ellington. The Jazz movement affected United States history and the future music industry in a variety of ways. Initially, the first jazz is said to have been played by funeral bands that wailed music full of soul and sadness as the followed horse drawn hearses down the streets of New Orleans. It was blues music though (Winfield 157). Many historians mark the start of the â€Å"Jazz Age† on November 12, 1917-Read MoreEssay On Duke Ellington1506 Words   |  7 PagesDuke Ellington: 1899-1974 Edward â€Å"Duke† Kennedy Ellington was born April 29, 1899 in Washington, D.C. Duke Ellington was born into a typical family with average income and growing up, the future musician was home-schooled by his parents. His father James Edward Ellington and mother Daisy Kennedy Ellington were both pianist. His father played operatic arias while parlor songs were his mother’s first choice. It is an interesting fact that Duke is not actually Ellington’s name, but it is only hisRead MoreJazz Music And Its Influence On The Music3105 Words   |  13 Pagestrumpet player, Louis Armstrong, and piano player, band leader and arranger, Duke Ellington. Each came from different socio-economic and geographical backgrounds, but both became masters of their trade, reached worldwide fame and became legends of the music. There is much legend attached to the story of Louis Armstrong, this is mainly due to the fact that Louis was quite liberal with the truth of his beginnings and often contradicted his own stories. If we were to take his word for it, Louis was born DanielRead MoreHarlem Renaissance : A Cultural, Social, And Artistic Explosion840 Words   |  4 Pagespaintings, sculptures, and songs. Some of the great writers were Langston Hughes, Zora Neal Houston, and Countee Cullen. Some of the great artists were Jacob Lawrence, Aaron Douglas, and Lois Mailou Jones. Some of the great musicians were Louie Armstrong, Duke Ellington, and James Weldon Johnson. Langston Hughes is one of the most known writers of the Harlem Renaissance. He was born February 1, 1902. When Langston was still a child he moved to Lincoln, Illinois. Langston began writing poetry in Lincoln.Read MoreAmerica s Original Music Form : The Influence Of Jazz2552 Words   |  11 PagesAfrican percussion instruments; many likening the occurrence to the meeting between the powerful elements of weather. â€Å"Possibly, the earliest noted use of African rhythms coupled with European classical music was La Bomboula-Danse Negre composed by Louis Moreau Gottschalk in 1847.† (Birthplace of Jazz). The musicians of New Orleans, inspired by the lively tune, commandeered the music and combined it with the tunes drilled in their memories from churches and barrooms. In the process these ingeniousRead MoreHarlem Renaissance : The Cultural And Artistic Explosion745 Words   |  3 PagesThe Harlem Renaissance impacted visual arts, acting in musicals, literature(poetry), and musi c which was played in the Cotton Club, and elsewhere.The Harlem Renaissance really influenced many African Americans who had talent. Duke Ellington, Bessie Smith, and Louis Armstrong were phenomenal jazz musicians. Not only did the Harlem Renaissance revolve around music, it also blossomed the potential of writers such as W.E.B. Du Bois, and Zora Neale Hurston. Publishing books such as The Souls of Black FolkRead MoreCharles Mingus Essay644 Words   |  3 Pagesjust because he doesn’t display the best of etiquettes while performing, doesn’t mean he should be left out of the history books. Mingus also has a very long list of accomplishments in his life. As a growing musician, he was most inspired by Duke Ellington, and he even got the chance to play beside him at one point, even if only for a very short amount of time (Due to his demanding and not very pleasant attitude). Not only was Mingus a very accomplished bassist, but he also went on to be one of

Situational Crisis Communication and Interactivity †Free Samples

Question: Discuss about the Situational Crisis Communication and Interactivity. Answer: Introduction: The latest article of Wall Street Journal that is chosen here is about United Continental Holdings Inc. In the journal, the article is named as Uniteds Strategy to Reduce Bookings. United Continental Holdings, Inc. is an airline holding organization, which is headquartered in Wills Tower, Chicago. The company has so many subsidiaries, which are running their business operations in aviation industry in United States and on international level. This year, United has been in the news due to some bad reasons (Norton, 2017). The selected article states that airlines industry in United States facing an issues because about the overbooked flights. United is introducing new strategy and tactics as its strategic decision to deal with the above given issue. This issue came in the light, when Chicago Department of Aviation forcefully removed the travellers from the flight in April this year. United was confronting the issues in handling the overbooked fights. In the month of February, the organization has delayed its approximately 500 flights as it had suffered the second problem its techniques and computer systems. United is a well-known airlines and having advantages from increased demand for air travel. In July, it was named on No. 3 in United States with the 39% increase in net income and 6.4% increase in its total revenues (Jad, 2010). The article stated that United in adopting data analytics to assist for managing the situations of overbookings strategically. In addition, it is helping it in targeting business travelers, families and vacationers with its unique and special offers. Under this article, The Wall Street Journal has interviewed Ms. Linda Jojo, i.e. Executive vice president of technology and chief digital officer of United Airlines. She stated that the organization was facing the situations of overbooking because of different operational disruption, which reasons the organization to fly a different flight than that had planned earlier. The organization taking various efforts on digital media and it is using mobile devices to enhance the communication with its potential customers (Norton, 2017). By implementing new and digital technology, the company is running its airline in an effective manner. Establishing effective interaction will assist the airline in rescheduling and connecting with the people about that bad weather conditions and thunderstorm can affect their travel by air. From the article, it can be analyzed that United Airlines is implementing this strategic on functional level of the organization. This strategic move of the company is planned its flights b targeting specific markets, like; business travelers, family and people, who are going on vacations. In the April month, it has announced various initiatives to enhance the customers experience that includes reduction of overbooking, which has assisted in decreasing spontaneous refused boardings by over 80% from previous year. Currently, the operations team is working on very important technology project, under which it is trying to incorporating the different set of features according to its target market customers, like; business travelers, family, leisure traveler etc. Furthermore, another strategic decision at United Airlines is implementing the data analytics that will play an important role in managing the seats and arranging the bookings of flights. It is looking for getting the data and perceptions in the hand of airlines employees. Under this strategic move, the travelers would be able to see airlines attendants through their mobiles. This mobile service provides a facility to the customers of economy cabin for buying food and beverages (Ki Nekmat, 2014). Now, the company has mobile printers and mobile devices, which are issued to customer service executives, so that they can flock a zone and service to the travelers, modify their planes if they require to and consider the information or print out the bag tags and boarding passes. In the coming future, the company will be offering the customer focused services, so that it can enhance its brand image in the country and all over the world. Thus, from the above article analysis, it can be assessed that the strategic decision of United Airlines is effective for managing the situation of flight overbooking. Implementation of data analytics and mobile technology will assist the organization in collecting the data and information regarding the travelers. By this strategic move, the company will be able to expand its thinking to the journey of customers. It can be decided by looking at installment of advanced technologies in its airline operations (Bettis, et al, 2016). At the end, it can be clearly stated that its strategies are for developing a better travel experience, which can involve various aspects, like; enhancing process of boarding and offering better and specific information about the flights. It will assist the company in attracting more and more customers and gaining a significant market share aviation industry. Procter Gamble Company (PG) is a consumer goods organization in United States, which is headquartered in Ohio, USA. The organization was established in the 1837 by James Gamble and William Procter. In the year 2010, the company was on the sixth position in the list of most admired companies in the world, but it has dropped to number 19 in list of Fortune of the year 2017. There are so many reasons behind the fact that company has dropped to lower rank than 2010. One of the major reasons is the poor quality of products and services. The organization is offering the soaps and cosmetic products with poor quality raw materials (Fortune, 2010). PG is not very much sound financially, which is the fundamental reason for cutting the costs of materials and production. Moreover, it is not engaging in social responsibility, so people are not taking it into consideration. It is affecting the business and sales of the company in consumer products. Apart from this, there are so many organizations, which can be seen in the lists of both years. These companies are, like; Apple Inc., Amazon.com, Berkshire Hathaway etc. These companies have maintained their position in both the years, i.e. 2010 and 2017. Apple Inc. is one the first rank in both the years (Hill, Jones and Schilling, 2014). This organization has maintained this position because of its unique products and brand reputation. It is offering the products with the unique and advanced features, so that it has sustained the position over the years. Despite of higher prices, the company is able to attract a significant customer base towards its products (Wilson Gilligan, 2012). Another company that is considered here is Facebook, which is on the 9th rank in Fortunes most admired companies list in the year 2017. This can be undoubtedly said that this organization has made a notable rank for itself in 2017. In todays technology advanced world, Facebook has become a well-known name and most of the population is actively engaged in using its social media site (Fortune, 2017). The company has developed an effective way to communicate with the person anywhere and this creative idea led the organization to become the part of most admired companies list. After its establishment in the year 2004, the company has become a leading player in the world of social media. Currently, it is on the second rank in social media networking sites. Thus, these chosen organizations now have the place in the list of most admired companies (Smith Alexander, 2013). The below given section includes the research that is conducted on the above-mentioned organizations. The companies are such as; Procter Gamble, Apple and Facebook. The research is stated below; Procter Gamble is one of the biggest and fast growing consumer products in India. Company is committed in enhancing consumers lives in different parts of country. The company is well-established brand in consumer product sector and headquartered in Ohio, United States. It is offering its soaps and cosmetic products all over the world. Apart from this, the company has various resources and capabilities, which have been used by the organization for creating value chain among customers. Financial resources of PG are less than its competitors that is affecting its position in the industry (Demitrios, 2015). Company has an effective quality of management and innovative practices in its business operations. At organization, the people and human resource management are also effective, so it has managed its operations in an efficient manner. It has conducted research and development to know about the market trends and current needs and preferences of customers. These are the core competenci es, which differentiate PG from its competitors. It has created an exclusive brand image through its products and services, so that it will be able to survive in the future consumer product industry (Serena, Dulaney Chelsey, 2015). Strengths It has more than 300 brands internationally Better distribution of products and services Contribution to sports and entertainment events Strong brand image Weaknesses Intense competition from local players Selling of fake products under the name of PG Opportunities Product diversification Mergers and acquisitions It can capture rural markets and enhance penetration in urban areas Threats Intense competition from international and local players Economic crisis, recessions, changes prices of dollars Foreign Direct Investment in retail business Facebook is a social networking service provider and social media company, which is based in California, United States (Young, 2014). It is one of the largest and well-known social media sites that are used by most of the people worldwide. The number of its users is its major core competency. There is no other social media website, which has this level of customer base as Facebook has. This company is offering various specifications, which are assisted in increasing its customer base. Other core competencies are like; low-cost operations, ease to use and flexibility to use (Swani, Milne, Brown, 2013). By offering effective services, Facebook is able to establish a strong brand image and reputation among a large population. In the future, it can add some new and attractive features in its website. It will improve its business operations in future. Strengths Facebook has billions of users, who are actively using its website Better user experience It can be combined with other applications Weaknesses Issue of Customization of website Single source of income Opportunities Business expansion in emerging markets and developed countries Revenue diversification Inclusion of advanced features in website Market penetration by enhancing the number of users Threats Privacy issues Identity issues Revenue generation is slow from online promotion To answer this question, a hypothetical business has been chosen, which will offer healthy and dietary food to health conscious people. This organization is named as Eating Well Foods. As the people are becoming very concerned about their health, so it will offer the food products with healthy and dietary ingredients (Ki Nekmat, 2014). By this, company can attract more customers and gaining more competitive advantage in the food industry. The mission statement of the company is to provide the tasty, great quality, healthy and vegetarian food products to the people, who care about themselves and their families health. Moreover, its vision statement is to create a community which will understand the health and happiness. In doing so, the company is developing a creative business model for growth and success in world of health, nutrition and happiness (Teece, 2008). External environment is very important that has huge impact on the growth of company. It includes different factors, like; political, economic, social and technological factors (Eden Ackermann, 2013). There may be a significant political pressure on the food organization as stability of government enhances the economic activities of nation. Government has made various regulations to monitor the business operations of food organization. As Eating Well is claiming to provide the healthy food ingredients, so the quality and standards of food can be checked by the government. If the government will find it rights, then they will promote it and introduce some laws to make their operations easier. Moreover, there are some economic factors, which are influencing growth of this organization. It will impact the organization because of some factors, like; inflation, income, customer spending, disposable income etc. Social factors are very important factors for this organization and these factors can offer various opportunities to the chosen business (Bettis, et al, 2016). In todays environment, people prefer to adopt healthy life style and turning to eat the good and healthy food products. This thinking of people will support the business of company. In addition, the company can adopt automation technologies to increase the sales of its products. Advanced technology will assist the organization in improving its business operations and functions. Furthermore, internal environment also plays a vital role in attaining the goals and objectives of chosen company and adjusting to future needs as well. The company has effective resources and capabilities, which is increasing its competitive advantage in the industry. Human resources are the major component of its internal environment. One of the major strengths of Eating Well is to offer quality food products on comparatively lower prices (Barney, 2014). It is targeting the health conscious people. With these strengths, company has some weaknesses also, like; it is not very famous in the city. There is lack of promotion and advertising, so it is not able to generate the pool of customers. In addition, it has a limited range of food products in healthy and dietary segment. This company has opportunities to expand its business in other markets to increase its presence. Competition is major threat for the organization. By assessing above components, the company can execute cost leadership and product differentiation strategy. These will be the best strategies for the organization to grow its business in todays competitive business world. For implementing this strategy, the company will create an action plan, which will include all the activities and responsibilities and concerned departments. Action Starting date End Date Manager Concerned Department Communicating mission and vision statement 1/1/2018 - Board of Directors Top level of Management Discussion about objectives 2/2/2018 - Marketing Managers Marketing Division New Ideas and opinions implementation 1/4/2018 - Members from different departments All the departments Implementation of plan 1/7/2018 - Different Managers Marketing division After implementation, the effectiveness of strategies will be evaluated by taking feedback of customers and looking at the performance in the market. Under its feedback system, it will create a questionnaire, which be circulated among its regular customers, so they can analyze the performance and effectiveness of their new strategies. After evaluation, the company can implement some new strategies for making control. References Barney, J. B. (2014).Gaining and sustaining competitive advantage. Pearson Higher Ed. Bettis, R. A., Ethiraj, S., Gambardella, A., Helfat, C., Mitchell, W. (2016). Creating repeatable cumulative knowledge in strategic management.Strategic Management Journal,37(2), 257-261. Demitrios, K. (2015)."The Procter Gamble Company's Best Product in 2015".Motley Fool. Eden, C., Ackermann, F. (2013).Making strategy: The journey of strategic management. Sage. Fortune. (2010). Most Admired Brands 2010. Retrieved from https://archive.fort/une.com/magazines/fortune/mostadmired/2010/. Fortune. (2017). The worlds most admired brands 2017. Retrieved from https://fortune.com/worlds-most-admired-companies/list/. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Jad, M. (2010)."United-Continental Merger Clears Federal Hurdle".The New York Times. Ki, E. J., Nekmat, E. (2014). Situational crisis communication and interactivity: Usage and effectiveness of Facebook for crisis management by Fortune 500 companies.Computers in Human Behavior,35, 140-147. Norton, S. (2017). Uniteds Strategy to Reduce Bookings. Retrieved from https://www.wsj.com/articles/uniteds-strategy-to-reduce-overbookings-1502676300. Serena, Dulaney Chelsey. (2015)."Procter Gamble Agrees to Sell Beauty Brands".Wall Street Journal. Smith, K. T., Alexander, J. J. (2013). Which CSR-related headings do Fortune 500 companies use on their websites?.Business Communication Quarterly,76(2), 155-171. Swani, K., Milne, G., P. Brown, B. (2013). Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies.Journal of Research in Interactive Marketing,7(4), 269-294. Teece, D.J. (2008). Technological Know-How, Organizational Capabilities, and Strategic Management: Business Strategy and Enterprise Development in Competitive Environments. World Scientific. Wilson, R.M.S., Gilligan, C. (2012). Strategic Marketing Management. Routledge. Young, A. (2014). Google and Facebook. InBrand Media Strategy(pp. 7-14). Palgrave Macmillan US.

Tobacco Industry Csr Malaysia Essay Example Essay Example

Tobacco Industry Csr Malaysia Essay Example Paper Tobacco Industry Csr Malaysia Essay Introduction 1. 0 INTRODUCTION Major tobacco firms in Malaysia have begun investing aggressively Corporate Social Responsibility activities to build a positive public image and brand activities via large contributions into social programs nationwide, and to be recognised as contributors to the greater common good. Although CSR is considered as a corporate entity along standards of business ethics, tobacco industry philanthropic activities encounter much criticism and threat of a comprehensive ban on CSR atop present legislations for Tobacco Advertising, Promotion Sponsorship worldwide. Many concerns have been raised over the practice; alleging that the motives behind tobacco industry CSR are to manipulate public perception of responsible marketing practices and gain favourable position for the individual firms in Malaysia. 2. 0 CSR AND ITS STRATEGIC ADVANTAGES Holme and Watts define CSR as an ongoing pledge by corporations to conduct themselves in an ethical manner and contribute to economic gro wth while developing the quality of workforce livelihood and their families, and the overall local community and societies. CSR programs were developed to answer public urges for corporations to advocate ethical, environmental, health and labour regulations. The Sustainability Entrepreneurship Model by Young and Tilley, as shown in Appendix I, comprises of six decisive factors: eco-efficiency, socio-efficiency, eco-effectiveness, socio-effectiveness and sufficiency and ecological equity; for corporate sustainability which adds to the business’s social responsibilities and enhances its effectiveness, bringing higher cost savings and better profit margins. 8% of consumers said they were more likely to purchase from companies that engages in initiatives to develop society. 3. 0 TOBACCO INDUSTRY AND TOBACCO USE IN MALAYSIA Malaysia is a major cigarette-manufacturing showpiece for tobacco transnational corporations operating in the South East Asian region. Among 92 sectors, the to bacco industry ranks 5th with an economic output totaling to RM11. 7 billion or 3% of Malaysia’s GDP. The tobacco industry in Malaysia comprises of large corporations such as British American Tobacco, market share 68%; Japan Tobacco Inc. 17. 7%; and Philip Morris International, 15. 3%. The industry considers itself a vital contributor in developing Malaysia’s socio-economic condition of the rural population. Tobacco is Malaysia’s most largely cultivated non-food crop, with 12,148 hectares and 1,200 hectares of land solely for tobacco cultivation in Peninsular Malaysia and East Malaysia respectively. The industry’s activities range from tobacco leaf cultivation and curing, tobacco production to marketing and distribution. Tobacco Industry Csr Malaysia Essay Body Paragraphs Records show that more than 190,000 people are employed in the industry, and 120,000 people involved in tobacco farming and curing. Smoking statistics show that 10,000 Malaysians succumb to smoking-related ailments annually, making it the top killers in the country since the 1980s. According to Global Adult Tobacco Survey based in Malaysia, 23. 1% or 4. 75 million adults currently smoke, 43. 9% (4. 64 million) being men and 1. 0% (0. 10 million) women. The study also suggested that the expenditure on manufactures cigarettes cover 3. % of the GDP in 2011, its data showing present smokers using an average of RM 178. 80 monthly on manufactured cigarettes. 4. 0 PRACTICE OF TOBACCO INDUSTRY CSR IN MALAYSIA The industry engages CSR in various methods to achieve maximum public exposure and influence. The common approach of tobacco industry CSR is corporate philanthropy in which the firms provide monetary aids in areas such as culture and arts, education, shelter, social welfare and the envi ronment. In addition, they offer support to government policies and sponsorship of events such as youth smoking prevention programs. Several firms have even established charitable foundations to fund their initiatives, such as the British American Tobacco Foundation which was set up with the aim to obtain and manage funds for education, scientific and other charitable purposes. In conjunction with National Kenaf and Tobacco Board, the foundation has rewarded over 2,000 recipients RM 1. 1 million since its initiation in 2002. Formation of alliances between tobacco firms with non-governmental organizations exist as well. Yayasan Salam Malaysia is a long-term NGO partner of Philip Morris since 2006, both supporting a variety of CSR programs concerning poverty and society’s wellbeing. Their annual partnership had revolved around building information and communication technology (ICT) centres in rural places and providing financial aids for the underprivileged. BAT is also the fir st local tobacco company to publish Social Reports since 2001; these reports highlighting the firms CSR activities conducted year-round, looking forward to aligning itself with other businesses that conduct CSR activities. The company had received the Malaysian Sustainability Reporting Award from the Association of Chartered Certified Accountants for BAT’s efforts in cancer research. 5. 0 CRITICISMS TOWARD TOBACCO INDUSTRY CSR The tobacco industry is one of the most criticised members of the modern business community. Several disputes have arisen worldwide declaring that tobacco industry products are lethal to their consumers, and the CSR activities will be unable to resolve the fundamental contradiction with ethical corporate citizenship. WHO defines tobacco industry tactics utilizing CSR as a tool â€Å"to promote voluntary measures as an effective way to address tobacco control and create an illusion of being a ‘changed’ company and to establish partnerships with health interests. † These charitable campaigns purposefully influence the perception among youths and adults that the tobacco industry is deceitful and guilty for advocating smoking among youths and adults. Tobacco companies’ internal documents have revealed the motives behind industry-sponsored programs, aimed to increase profits and stimulate company investments. It is alleged that by conducting CSR, tobacco firms aim to build favourable views regarding the industry and tobacco issues by demonstrating their responsibility and concern about the wellbeing of consumers and stakeholders. Another tobacco industry goal is to achieve political influence with the intention of obstruct government efforts to regulate tobacco control, as evident in Malaysia. These CSR initiatives also pose as protection against litigations or lawsuits. The sponsorship of tobacco firms in youth anti-smoking campaigns is claimed to be a scheme to access youths for market research, to normalis e brands and to avert success of anti-tobacco campaigns. A report by the British Medical Association stated that tobacco industry CSR as a form of marketing for firms, and as such it should be prohibited under the terms of Article 13 of the Framework Convention on Tobacco Control, which calls for Parties to impose a full ban on tobacco advertising, promotion and advertising, including CSR. CSR functions in favour of the industry by creating goodwill with lawmakers and the public, crushing bad publicity for its lethal goods, and resolving conflict from tobacco control advocates. The tobacco-caused death and disease suffered by societies and families contradict the advantages of charity or sponsorship for social interests. Tobacco consumption offers zero merits to the underprivileged, and any financial aid offered by tobacco firms accountable for smoking-related ailments and financial woes of the nation fails to relieve poverty, environmental, or health problems. . 0 POLITICAL ECONOMY AND CONTROL OF TOBACCO IN MALAYSIA Advocacy for tobacco control in Malaysia had begun in the 1970s, with gradual growing initiatives to institute specific legislations to regulate tobacco manufacturing and consumption. Compliant to the FCTC, Malaysia enacts legislation compliant with the FCTC by providing extensive regulation and banning of advertising, promotion and sponsorship. Presently, Malaysia allows tobacco industry CSR, and it has been abused by the industry as a strategic tool to change its public image. Measures to undertake the Malaysian smoking epidemic is inconsistent – from one point of view, the cost of lives and health interests; while the other, the critical consequences of tobacco control on tobacco farmers and alleviating poverty. The Malaysian government is an active shareholder and advocate of tobacco. They are major partners in two of Malaysia’s largest tobacco corporations with direct financial interests in the industry. Major shareholders of BA T and JTI include statutory bodies such as the Skim Amanah Saham Bumiputera, Employees Provident Fund, and Amanah Saham Malaysia, demonstrating the Malaysian state controlled ownership of shares in the tobacco industry. A large number of Bumiputeras partake in tobacco cultivation with Bumiputera partners being of key importance in the ownership of tobacco firms. Corresponding to the government policy to promote foreign investment, BAT, Philip Morris, and R. J. Reynolds Tobacco Company have set up their subsidiaries and established manufacturing facilities within the country. 7. 0 CONCLUSION In averting the overall poor public image, weak knowledge regarding individual tobacco firms, and more litigations and restraints, the tobacco industry CSR activities are meant to improve public perception of the industry. CSR activities by tobacco firms purposefully highlight their philanthropic contributions to the society and also promote youth smoking prevention programs. As long as there is absence of major restraints and public criticism, the tobacco industry will continue to operate unreservedly, utilising CSR to promote its â€Å"responsible† marketing practices and to receive favorable ratings for individual firms within the country. The tobacco industry’s public relation efforts may possibly influence Malaysian audiences to develop further resistance against the objections faced by the industry, alleviate jurors’ negative scrutiny toward the industry, and thus deteriorating public or legislative support for tobacco control policies in Malaysia. We will write a custom essay sample on Tobacco Industry Csr Malaysia Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Tobacco Industry Csr Malaysia Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Tobacco Industry Csr Malaysia Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer